How to Rank Higher on Google Maps Tips for Optimizing Your Business?

​​Google Maps listing is an important marketing tool for all businesses. It can make your business more reachable to new customers, stand out above competitors, and generate more business. But to enjoy these benefits, companies must know how to rank on Google Maps, if your listing has strong visibility, Google will automatically rank it for searches in that area. According to a report, 86%28 of people look up the location of a business on Google Maps. So imagine how crucial it is for businesses.

Continue reading this blog to learn some of the most effective Google Business profile optimisation strategies that can get your Google Maps listing to rank higher in results and enjoy all of the associated benefits.

How to Get Your Business Listing to Rank Higher on Google Maps?

So are you looking for ways to get your business listing and rank higher in Google Maps? Read further.

1. Add Your Business on Google Maps

The first and foremost important step is to get your business listed or check if it’s already there by searching for your business name on Google Maps. In case your business is not listed, you can easily add it by logging into Google Maps on your computer to add your business. To do this, first set up and verify your Google Business profile.  There are two ways to create your Google My Business Profile: you can either add or claim your business.

Proceed with the next steps once you have entered the permanent local phone number and address for your business. It is recommended to select the category that fits your business the best. Choosing the right category is important as it will ensure that your business appears in the right search results. The companies can add up to nine additional categories.

2. Claim Your Google Maps Listing

Now, after creating your account, the next step is to submit all the required details, including name, category and location. Once your business is already listed, you can claim it or ask to become the owner by following the beneath mentioned steps:

• Launch Google Maps on your computer.
• Write the name of your business into the search bar, then tap on the correct business from the results.
• Next, click on “Claim this business,” followed by “Manage now.”
• In case you want to claim a different business, tap on “I own or manage another business.”
• Finally, pick how you’d like to verify ownership and complete the steps shown on your screen.

Google mostly reviews verification submissions to check the accuracy and integrity of Business Profiles, which can take around a week to complete. Once verified, you will receive a notification from Google.

 3. Edit Your Google Business Profile

Once Google has verified your Business Profile, you can make the changes to ensure all your business information stays accurate. Businesses can make changes in the location, opening hours, contact information and images. Providing all the basic information is useful for the customers in finding your business and learning more about your offerings.

But make sure that you have an accurate name, address and phone number to maintain consistency. Since Google Maps ranks businesses it trusts, one measure of your trustworthiness is the consistency of information about your business across the web.

For businesses having multiple locations and looking for an answer to how to rank on Google Maps, they can add the cities after their business name on your listings.

4. Mention Your Business Hours and Attributes

Google Maps business listings inform users if the business is open, closed, or opening or closing soon. Mention the working hours of your business so that customers coming to you don’t find the door locked. If your business operates around the clock, then you need to mention that in your working hours.

Be sure also to update your holiday hours so you don’t get an “hours might differ” label on your listing.

5. Add Your Website, Social Links, Photos and Description

Once you have provided all the basic details, the next important question regarding how to rank on Google Maps is to provide other important details. Provide details related to the website or some additional links beyond your main website, such as links for placing online orders, making reservations or scheduling appointments.

Providing direct links means making your site more reachable among potential customers. Also, add social media links to your business profile across various platforms, including Facebook, Instagram, LinkedIn, Pinterest, TikTok, etc.

Also, add photos or videos of your storefront, products and services to promote your Business Profile. To improve your Google Maps ranking, upload high-quality and compelling images and videos to your business listing, which captures what it’s like to be at your business.

6. Publish Posts on Your Google Business Profile

Google prefers active profiles, so by using Business Profile Manager to post your offers, events, products and services, you’re directly feeding into Google Search and Map and keeping your profile vibrant and visible.

Use your Business Profile on Google Search and Maps to engage with existing and potential customers. You can easily share the latest updates, offers, must-have products or upcoming events from your profile; it’s practically like a social Media channel. Also, you must be proactive in asking for reviews, and respond to them at the earliest.

7. Post Regularly to your Google Maps Business Listing

Similar to Facebook, businesses can publish posts that are displayed on the right side of Google Maps business listing. Keep on posting regularly as it sends signals to Google that you proactively manage your listing, which it considers when ranking. In addition, when consumers are on search engines, they have high intent, so through Google posts, you can get your offers in front of a ready-to-engage audience.

Conclusion

Business listings on Google Maps are becoming more advanced, letting consumers quickly access the information they need and make informed purchasing decisions. By adhering to the tips mentioned in this blog, you will get an answer to how to rank on Google Maps and experience the increased visibility, engagement, and revenue that comes along with it.

To improve your ranking on Google Maps, businesses can connect with a local SEO company in Delhi to improve their local presence shortly.

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